One of the best ways for a new franchisee to get in on the action in franchising is by choosing a nontradition location. “Nontraditional” locations include airports, college campuses, sporting events,concerts, stadiums, hospitals, military bases, government offices, convention centers, highway rest stops and turnpike plazas, and even large companies.

Nontraditional locations can be a good place to start for an aspiring franchisee. A kiosk at a mall or a cart at a sporting even or concert can be the idea for new franchisees seeking to try out a brand, or the idea of franchising part-time to supplement their full-time income. If all goes well, they can “grow up” and go full-time and full-size later. Nontraditional locations also offer franchisees lower rent, whether because it’s in an offbeat location, or because of reduced square footage requirements. When it comes to monthly bills for startup businesses, smaller is definitely better. 

Reduced entry costs also mean reduced risk. With less on the line, and if a new franchisee finds out that franchising, the concept, or both just aren’t for them, it’s easier to cut their losses and move one. 

Start researching nontraditional locations for your franchise and soon you will start building your franchising empire!