Thinking BIG means thinking without limits. I've personally struggled with this on my previous startup ventures. It's a matter of self esteem and something we should all be aware of when thinking about our ideas. We see it all the time in business, people choose to start a business selling a product to their circle of influence instead of selling a product to the world. They choose to be the Sales Manager of someone elses business instead of being CEO of their own.

It's important to remember this kind of thinking as an entrepreneur. You've made the decision to be a CEO of your business, now are you going to be the CEO of a small business or a BIG business? The answer is based on how you think. Once you realize this, you are free to make the decisions you need to not simply be successful, but VERY successful.

I've seen a lot of entrepreneurs dip their toe in the waters of success...but they need to take the plunge and do it right. You can choose to sneak slowly through the doors of entrepreneurship or you can bust through them with all your might and confidence. It's the realization that you DESERVE great success and not moderate middle of the road success. Don't settle and don't let anything hold you back. If you start with that attitude, you are the path to being rewarded for thinking BIG.