When you're developing a service strategy, you have to take a number of things into account. In this post we'll cover what those things are and how you can apply them.

The first thing to note in developing a service strategy is to identify who exactly is your customer, and what is their perceived value to the service that you're offering them. Undeniably whatever industry you enter you'll have competition, be it from a direct competitor, i.e. a new MVNO operator who enters a market that is saturated with MVNO's or from substitutes, a MVNO whose potential substitutes are landlines, phone cards skype an other VOIP services, and as such you'll have to identify the customer that would want to buy your product specifically as opposed to those of your direct competitors and substitutes.

To effectively identify your customer take into account these two concepts. Read the rest of the article here.